Arts Council Digital Campaign
Digital Marketing Campaign
We created an engaging two month digital marketing campaign to raise awareness and drive Arts Professionals to the new Arts Council England website.
The campaign created a real buzz in the Arts sector, announcing the new website as a fresh, exciting and compelling arts 'must see' with new features, tools and content as the 'stars of the show'.
Alongside a range of digital tools including targeted html emails, animated banners and buttons, we levered a specially commissioned digital arts film to create a viral video trailer which was then seeded on targeted arts websites and blogs as an integral part of the campaign. Viewers were encouraged to click through to the website to view the full film and experience the new website.
