Brand and Website
When a specialist healthcare footwear manufacturer decided to launch direct to its audience online, we stepped up to the challenge of creating a brand which fitted perfectly. Beginning with name generation, we created an identity which built on the parent company's tailoring history and the handmade nature of the shoes to create an established, traditional look and feel with a contemporary edge.
Websters shoes are available in a variety of widths and their made-to-measure options makes their footwear ideal for a variety of foot conditions, creating a very diverse target market. We created a range of accessible marketing materials to highlight the benefits of the shoes to both foot health professionals and consumers.
In addition to the full online, ecommerce retail site we also helped Websters with their launch at a consumer show at Earl's Court with an interactive stand where visitors could experience the footwear.