Digital UK - Stakeholder Stand
Digital UK enlisted our expertise to create an events display stand to help them spread the digital TV switchover message to their government, industry, local authority and housing sector audiences. The stand helps to raise awareness and understanding as well as offering advice on switchover. It also promotes the Switchover Help Scheme which supports older and registered disabled viewers.
Designed and built to resemble a cosy sitting room environment, the stand brings to life a variety of household items, using them as vehicles to communicate the different switchover messages.
As an example, our custom designed Digital UK wallpaper in the brand’s corporate vivid pink and featuring the lovable ‘Digit Al’ character helps to engage visitors and inject a light-hearted, approachable feel to what is a hot topic for many of their target audiences.