Point of Sale Campaign
We’ve created this striking new suite of POS materials for Lee Cooper, which reflects the brand’s English heritage and east London roots, for use across all international markets.
Looking beyond the stereotypical images of London; Big Ben, red buses, black cabs, etc, we art directed a rich series of gritty but stylish black and white images to pick up the more universally inclusive details of London’s East End. Integral to all was the Lee Cooper red diamond. Simple powerful and eminently fashionable.
Coming shortly to a store near you.