Guardian News & Media
Food Monthly Awards Campaign
We cooked up this appetising advertising campaign to launch the eighth year of the Observer Food Monthly Awards. The campaign targets Guardian and Observer foodie readers to vote for their favourite restaurants, gastronomic personalities and recipes.
The campaign uses tantalising images of dishes and drinks which inspire the reader to recall the moment they tasted that world class roast dinner, or the best pint they've ever had. The 'winning' illustrations on each image encourage the reader to get involved by nominating their favourite food experience to be rewarded accordingly.
It is a celebration of excellence in British food and produce, from grassroots producers right up to the most renowned celebrity chefs. The campaign also celebrates the diversity of the awards and categories, highlighting the importance of public participation, interest and contribution.