We've been working with the Help Scheme to deliver practical advice to hard to reach audiences such as the elderly and registered disabled who may find it difficult to switch to digital TV.
Through a range of communications designed with accessibility in mind, our materials aim to make sure that nobody gets left without TV after the digital switchover.
Our Community Flyers motivate people such as postmen, carers and other members of the community, that have regular contact with eligible groups to
make them aware of the Help Scheme, ensuring the message can be passed on by a familiar face. We've also worked with the Help Scheme and charities like Age Concern in developing tactical items including bookmarks, counter-top dispensers, tote bags and give-aways such as coasters to spread the message to this hard to reach audience.