BBC - First Click
We have created the launch communications for the new, innovative BBC ‘First Click’ campaign designed to encourage the estimated 9.2 million people in the UK who have never used the internet to take the first steps to get online. People feel daunted and put off by the prospect of learning how to get online and become overwhelmed with information they need to start using computers.
So, the idea at the heart of our campaign was ‘Get online one click at a time.” which then set the tone for the style of the interactive learner guides and visuals throughout – small bite size pieces of information with little copy and straightforward visuals. We even commissioned a binder that would make it easy for people to access the information.