The brief was to create a new brand identity that would set this progressive architecture practice apart from the pack and illustrate its talents to the UK building industry and profession at large. In short, to brand the practice as an innovative, creatively driven force in the industry with a broad range of skills and disciplines.
We researched the marketplace to find a remarkable 'lack of brand difference' among practices and decided to try and create something unique but relevant to brand the practice.
We created the unique 'right angle' brand mark that now adorns the company stationery, merchandise and signage in A range of colourways. A Hypostyle magazine was proposed titled 'Hype' and range of direct mail cards were created to drive people to the web site to stimulate debate on controversial industry issues.