CSR Identity

Warburtons has set out to lead the bakery industry with a straight talking and groundbreaking approach to its corporate and social responsibility policy.

We were tasked with creating a distinctive CSR (Corporate and Social Responsibility) campaign which would retain the Warburton brand's 'family' ethos while communicating its honest, transparent and straight talking approach to environmental issues.

First we created the creative theme 'Building success responsibly'. We then brought the theme to life with beautiful illustrations, painstakingly crafted layouts and typography and enlightening copy which was light and friendly but straight talking with a serious message to convey.

We set about creating the CSR report and decided on a 'no frills' approach. Our response would be simple, energy efficient and cost effective. We ditched the normally employed glossy, multicolour printing techniques in favour of an environmentally efficient, two colour, mini-booklet printed on eco-friendly recycled paper. This meant less paper, less ink, less production time and overall less energy used in its creation.  

The creative look and feel of the publication featured in a full and wide campaign of internal and outward facing communications both off and online.

"We wanted to tell our story of CSR at Warburtons in a unique and different way, reflecting the family values and our honest and open approach. 999 answered
this with a truly distinctive book for us to share with our employees and our customers."

Sarah Miskell,
Warburtons - CR Director

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