Brand Roll Out

CICS in Jersey and Guernsey is one of the UK's sleekest independent
Co-operative retailers. But this established Society still pays out traditional Dividend to its members. Over £6 million last year! 999 was tasked with devising a press and point of sale campaign to coincide with the launch of the Society's new corporate identity. The resulting campaign - 'Co-operative & Caring' ,
'Co-operative & Sharing' delivered the flexibility to promote CICS's diverse and unique range of products while showcasing the new corporate identity. Launched last year, the campaign is scheduled to run for a period of up to three years and has proved to be extremely flexible and effective, prompting Head Of Sales and Marketing at CICS to comment: 'We are extremely pleased with this new campaign and are confident that it will play an important role in the Society's continued success'