Refreshing Highland Spring

Highland Spring is the UK's leading producer of bottled water and the first British brand to receive organic accreditation for its catchment area from the Soil Association. This fact, plus a consumer trend towards British products in the bottled water category, prompted Highland Spring to refresh its onshelf packaging. Our brief was to refresh the existing design elements but give greater prominence to the brand's organic land credentials.

Our solution features beautiful, bespoke calligraphy alongside a delightful etching of the landscape around Highland Spring's protected source in the Ochil Hills. We also introduced a fresh watercolour brushstroke interpretation of the unique Highland Spring tartan sash and set it against a recycled paper background, all making for a bigger splash on shelf.

The new packaging will run across the entire Highland Spring range of still and sparkling waters. Our fun variation on the kids' range will follow soon.

Sally Stanley, marketing director said 'Highland Spring is dedicated to protecting and nurturing its organic catchment area to ensure our water is of the highest quality and the new label design reinforces this commitment. Our new packaging perfectly reflects the unique qualities of our brand.'

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