Puma Archive collection

To assist the Puma sales team in attracting retail buyers to their quarterly sell-in meetings, 999 located a city centre venue and developed themed concepts for the sell-in presentations. The Art of Puma was developed into a 'gallery' theme with 999 producing display units for the footwear and apparel. Invitations were sent out in the form an Etch-a-Sketch with the logo 'etched' onto the screen.

The new Puma Archive collection we themed as '80s Casuals' and the 'Sounds of the Terraces' with the sales literature printed in the form of the record sleeve with individually styled product information inserts. Retailer feedback has been great and the themed sell-ins have resulted in increased sales for the brand.