Puma sales DVD

Everyone knows Puma with it's distinctive big cat. You've probably bought their trainers, t-shirts or a little something from their Evisu range.

Have you ever wondered though how do the retail outlets decide what's cool?

We were asked to produce an internal sell-in DVD that represented the world of Puma. It had to include Puma's sponsorship of the Italian National Football Team, it's high end fashion collaborations with Alexander McQueen and the then current TV campaign.

We took images, type and motion and set it all to a pumping, energetic soundtrack that in under 3 minutes left the retailer in no doubt what Puma, is all about.

The final DVD went down a storm when presented to key retailers and sponsored athletes alike.

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