Tula Brand Development

We won the Tula handbag business in 2006. The brand products were high quality but the brand image was old, dowdy and middle market. So we set to work. Each season we've developed the unique look of the brand, creating the Tula website, instore marketing and ad campaigns in major fashion magazines like Grazia, Instyle and Desire at Debenhams, helping the brand develop its appeal to a younger, more fashion conscious audience. For the coming Spring / Summer '09 season we've managed to take the brand to another level. We produced a stunning fashion shoot, shot on location in Palma - yes, it's a tough life - to reflect Tula's most bold and bright collection to date. The photography brought to life the luxurious leathers, big bold linings, and extravagant finishings the product designers had worked so hard to develop. Spectacular backdrops; expensive models and fabulous styling created a bold, colourful and luxurious feel for the brand Look Book. Have a look inside our other Tula projects. It's amazing what we keep there.

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