Approved Dealer programme
999 were tasked to create an integrated marketing toolkit for motor, motorcycle and caravan trade customers to support the Black Horse Approved Dealer programme.
The toolkit included a full suite of customer facing communication material which could be used by dealers to drive awareness of competitive finance at point of sale.
999 approached the project in two phases. Phase 1 consisted of an audit of existing point of sale with a view to identifying the most effective mechanisms for communicating the benefits of POS finance. As part of phase 2, 999 undertook the development of an integrated marketing campaign which would enable all Black Horse Approved Dealers to market point of sale finance within their dealership, the press and online.
The outcome was a modular marketing toolkit which comprised of a full suite of internal and external POS, press advertising templates, web and sales support material was created and implemented for over 750 dealers within the UK.