Brand Launch

www.greeninsurancecompany.co.uk

With 'green wash' on your mind and planet earth on your conscience, it's not easy to be Green sometimes!?

The Green Insurance Co was launched to give everyday people a chance to do their bit for the environment without needing to hug a tree in the process.

We worked closely with the founders to develop a solid positioning for the brand then created a distinct Identity that could be embraced by all and stand out in the Green scene. The big challenge was to present a brand that was credible, accessible but also had personality and broad appeal. Preachy was taboo and tonality was key. For personality we created a friend in 'Grimple' with his cheeky whit and everyday Eco ways.

We launched the brand through advertising, website, direct marketing and viral in addition to all supporting product and policy documentation.

The brand continues to grow and Grimple is well!

Green Insurance Company Projects 1| 2