Forbo Allura

Design vinyl tiles were a completely new product for Forbo and we were commissioned to look at everything required for the international launch from naming the product to producing all marketing tools. It was important to Forbo to have a product name that translated well to all languages and an image for the product which would reflect its superior qualities such as lifelike textures and great performance. We came up with Allura, which describes its attractive qualities perfectly. A major part of our responsibility in completion of the project was room set photography, beginning with designing the floors for several retail settings, pulling together appropriate props and finally shooting the sets in a cold Glasgow warehouse! The resulting photography shows the beauty and versatility of all the products across the range. The launch of Allura was successfully completed in January 2006, Heralding Forbo's entry into the worldwide market for design vinyl tiles.

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