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MK Arctic
MK Arctic is a new range of contemporary wiring accessories, which combines the unique style of frosted glass front-plate with aesthetic quality of a brushed, satin chrome rocker.
We were asked to create an Ad and Direct mail piece targeting architects and high end specifiers.
The Ad used a series of stop frame images of the frosted face plate rotating, showing the front and side profiles and used the headline "Freeze
Frame". The mailing piece used a sliding mechanic which when closed showed a side profile of the switch which made the letter "I" in the word ARCTIC and when sliding open showed the switch rotating to a front on profile.