Brand Creation and Roll Out

www.dovetailfurniture.com

Established and reliable, but a little dated? Dovetail's scenario was typical of many successful businesses. The day had come when they needed to re-energise their tired and dated identity and reach out and appeal to a new younger audience with a brand that truly reflected them.

Dovetail works with a wide range of prestigious furniture designers and an equally impressive client base, so we decided to focus on the company's unrivalled dedication to satisfying a client brief. We centred the brand and its values around their ability to offer 'seamless thinking'.

The result was a flowing, seamless identity that stood tall and proud. We supported this with a tremendously successful communications launch that encouraged hundreds of new and existing clients to attend the launch event held at the Design Museum.

This re-brand has been a real winner - no really! We were really chuffed when it received a Red Dot Award for 'Excellence in communication design'.

Dovetail Projects 1| 2