NHS Clean Your Hands Campaign

In April 2007 999 was appointed to create Year 3 of the 'Clean Your Hands' campaign, which was launched in 2004 to tackle low hand hygiene compliance amongst NHS staff, in order to reduce incidences of healthcare associated infections such as MRSA.

The brief was to re-energise the campaign, which after 2 years had lost momentum and impact. The central message was the critical importance of hand hygiene at the point of care, but the campaign also needed to encourage individual ownership and encourage busy staff to change their habits. 999 carried out extensive research into the reasons behind the poor compliance figures and developed a hard hitting campaign, using hand gestures and call to action messaging on a black background for maximum stand out and immediacy.