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Copeland Report
All eyes on Copeland! This was definitely the case during October and November 2007 when it became the first region in the UK to completely switch over to digital television.
A huge amount of time and effort had been put into raising public awareness and understanding in the area to make sure nobody was left without TV after the analogue signal was switched off. Oh, and there was the small matter of the technical task and upgrading all the transmitters too.
The whole process was a great success but, for Digital UK and 999, things weren't quite over. Why not showcase this in an official report and show just how successful switchover was and the lessons learnt for rolling out switchover to the rest of the UK? Why not indeed?
After a lot of data gathering and number crunching we delivered an informative and visually engaging report which was brought to life with plenty of photography, press cuttings and imagery and still managed to maintain the level of seriousness and gravitas required for its stakeholder, political and corporate audiences.