BT Livetime
BT Livetime is an exciting new technology. It marks the merging of the twenty-first century's two most popular technologies – television and mobile phones. People are increasingly expecting to communicate, receive information and be entertained wherever they are – even while on the move, BT Livetime offers them the chance to do just that.
999 was commissioned to develop a dynamic look and feel for this new technology. A look that will inspire consumers to trial and buy into this major new mobile communications experience while playing on the power of BT as an innovative brand reinforcing their position as a content driven business. Play on the power of BT as an innovative brand and reinforce its position as a content driven business.
People don't just want to watch TV when they are at home; now they can watch it anytime. Imagery features consumer's out and about in diverse locations, while a superimposed mobile phone graphic shows live action, seamlessly slotting into each location scenario, demonstrating that consumers really can be there with BT Livetime. 999 produced the material for the landmark launch including the BT Livetime brochure, sales and marketing material and interactive demonstrations.