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What About Me? Website
Why us? 19 Entertainment, the worldwide entertainment company owned by American Idol creator Simon Fuller, commissioned us, following a three-way pitch, to create a new website to support and encourage interaction with globally-renowned band 1 Giant Leap's latest TV show, 'What about me?'. Our task was to bring on line, this visionary multimedia project, which took Jamie Catto and Duncan Bridgeman to 50 countries, recording insights with influential thinkers like Noam Chomsky and Sir Bob Geldof as well as a musical journey featuring legends including Michael Stipe, Alanis Morisette alongside African tribal musicians and Chinese rappers. So what did we do? Our solution is a highly-visual, interactive globe, which draws the audience in with thought provoking questions and helps give a sense of the global scale of the project and the diversity of the artists involved. A key aspect of the site is it's interactivity. It was important to encourage the viewer to engage by viewing trailers, listening to tracks and ultimately to lead them to the forum where they can contribute and become part of 1 Giant Leap's growing 'army' of fans. Why it seems to be working! "... 999 understood and executed our brief brilliantly. We now have a stunning website that captures What About Me's multimedia nature and encourages users to interact with the visual and audio elements of the project as well as join in the intellectual debate." Charlotte Grice of 19 Entertainment
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