BBC Three Brand Development

We were approached by BBC Three to devise an inventive way of bringing their brand to life in a studio or event environment. Aimed at a younger, youthful market and with the remit of showcasing new comedy and drama, we felt that our solution would also need to look pretty cool as well! We landed upon the novel solution of using stackable light cubes customised with the quirky BBC Three branding. Simple but effective, we created a suite of nine light cubes that linked together to really show off the ‘pink tube’ creative that is synonymous with BBC Three. The light cubes were last spotted as Zane and Edith presented live from the Leeds and Reading festivals…