Edinburgh Film Festival

The brief was to create a stylish, long-term solution to marketing the festival and develop a strategy for evolving the EIFF identity.

Challenges included being aware of the pressures of working with temporary volunteer staff, maintaining good sponsorship relationships and getting the most from limited budgets. Historically these impositions had compromised on quality and delivery.

The brief was to create a stylish, long-term solution to marketing the festival and develop a strategy for evolving the EIFF identity.

It was important to bring consistency and strength to the marketing proposal so we made effective use of one strong, evocative image amid the visual chaos of Edinburgh Festival advertising. We negotiated a preferential rate and usage deal with all suppliers, put Macs and art workers into the EIFF offices at critical times to improve workflow, and delivered the whole package for a set fee.

The sales and audience profiling at the end of 2003/5 showed great results for EIFF. Critical acclaim and therefore international profiling was positive and audience diversification was for the first time, moving in the desired direction.