A high class achievement for Victoria Beckham

The World Luxury Awards honors creative excellence in Luxury Communication, awarding outstanding work in advertising, design and multimedia. Our very smart, flash based website to showcase and raise awareness of Victoria Beckham's new collection of 10 dresses has been awarded a Finalist Certificate in the Fashion and Style category 2009. 

Commissioned by 19 Entertainment, our task was to provide a simple, sophisticated platform to both showcase the collection as well as help cement Victoria's role as a serious fashion designer. So what did we do? Our solution is a slick, highly polished flash based site, which takes the audience on a seamless journey though the collection with fluid transitions and intuitive navigation. We put the dresses at the heart of the site, drawing on numerical graphical imagery based on little black numbers to reflect the classic, sophisticated tailoring of the dresses themselves.