Into the classics with the BBC National Orchestra of Wales

999 Design, has created the overarching campaign for the 2008/09 BBC National Orchestra of Wales concert season.

999 Design, has created the overarching campaign for the 2008/09 BBC National Orchestra of Wales concert season.

Celebrating the beauty of musical instruments, the campaign forms the basis for the orchestra's annual communications and will be applied to a wide range of new marketing material aimed at raising awareness of the 2008/09 concert season, which opens later in the year.

The campaign will include two 40-page concert season brochures and associated postcards, leaflets, posters and press advertising.

As part of 999 London's design directive, the consultancy was tasked with producing two fresh, distinct brochures that communicate clearly the orchestra's position as a trusted guide on orchestral music for the people of Wales and beyond.

The Cardiff Concert Season brochure is the first of two, full-colour, bi-lingual publications. To be distributed in the coming weeks it is a popular source of information, providing extensive news and listings of the orchestra's seasonal events.