Lee Cooper appoint 999 as lead marketing agency

The British-born jeans brand has tasked 999 with refreshing its visual marketing across its European wholesale and international licensing channels.

Initial projects until the end of the year will see the creation of a suite of sales tools - including product look books and trade catalogues - aimed at supporting the sell in of Lee Cooper's core Originals line and its higher fashion Red Diamond Lee Cooper (RDLC) range to prospective retailers and distributors worldwide.