999 Design http://www.999design.com/ 999 Design latest news subscription en-uk Sat, 04 Jul 2009 00:11:06 +0100 GMT http://blogs.law.harvard.edu/tech/rss 999ManagementV2 We can. Can you? - Tower Hamlets Council http://www.999design.com/work/We+can.+Can+you%5Bquestion%5D-112

The largest domestic recycling campaign ever created by Tower Hamlets Council launched across the East London borough, with a visual identity and comms materials produced by us here at 999.

Rubbish you might say, but the ‘We Can Recycle More' campaign, aims to achieve one of the greatest increases in recycling volume over a one year  period of any UK local authority.  It's all about raising awareness and educating the local  community on how to use the borough's recycling services. Local wag, Mrs Simmons, was so impressed she starred in our campaign

Tower Hamlets Council insisted the idea must be flexible enough to work across multiple  initiatives, so we came up with the core ‘We Can' message, which can be adapted to embrace related issues, such as keeping  healthy, keeping safe and keeping the environment clean.

We visited local community projects to identify real life recycling champions whose faces now appear on hundreds of billboards and buses throughout the borough proudly stating "If we can recycle more, so can you"

We've also developed a through-the-line media programme which features banners for schools and parks, advertising on both council vehicles and in the press, direct mail and various promotional material.

We don't mind getting our hands dirty.

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Thu, 30 Apr 2009 00:00:00 +0100 GMT http://www.999design.com/work/We+can.+Can+you%5Bquestion%5D-112
Radley London - Radley http://www.999design.com/work/Radley+London+-111

Since 1998, Radley has brought its colourful design flair and quirky British sense of fun to the accessories market, winning a place in the heart of women all across the world.

We were delighted to be asked to develop a website for the US market which would reflect the quality and originality of the brand online. Building on the success of our developments for Radley's sister brand Tula, we have developed a clean, unfussy site which offers a simple intuitive interface allowing users to browse through the collections and view the full range of colours available.

Created on a tight timescale, the content managed site was launched in conjunction with an email campaign. We will continue to expand the site's offering as new collections come on stream throughout the year.

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Wed, 29 Apr 2009 00:00:00 +0100 GMT http://www.999design.com/work/Radley+London+-111
Refreshing Highland Spring - Highland Spring http://www.999design.com/work/Refreshing+Highland+Spring-114

Highland Spring is the UK's leading producer of bottled water and the first British brand to receive organic accreditation for its catchment area from the Soil Association. This fact, plus a consumer trend towards British products in the bottled water category, prompted Highland Spring to refresh its onshelf packaging. Our brief was to refresh the existing design elements but give greater prominence to the brand's organic land credentials.

Our solution features beautiful, bespoke calligraphy alongside a delightful etching of the landscape around Highland Spring's protected source in the Ochil Hills. We also introduced a fresh watercolour brushstroke interpretation of the unique Highland Spring tartan sash and set it against a recycled paper background, all making for a bigger splash on shelf.

The new packaging will run across the entire Highland Spring range of still and sparkling waters. Our fun variation on the kids' range will follow soon.

Sally Stanley, marketing director said: 'Highland Spring is dedicated to protecting and nurturing its organic catchment area to ensure our water is of the highest quality and the new label design reinforces this commitment. Our new packaging perfectly reflects the unique qualities of our brand.'

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Tue, 28 Apr 2009 00:00:00 +0100 GMT http://www.999design.com/work/Refreshing+Highland+Spring-114
Working Towards... - North Lanarkshire's Working http://www.999design.com/work/Working+Towards...-97

North Lanarkshire's Working Enterprise initiative, developed by the North Lanarkshire Community Planning Partnership and key local partners, is a cutting edge and unique partnership approach to employability services. This innovative multi-agency approach has been designed to provide a comprehensive, one-stop-shop approach to tackling rising unemployment in the local area and provide the people of the area with a fast and effective route into training and work. Targets include the long term unemployed, third generation unemployed, people on Incapacity Benefit, young people 16-24, lone parents, etc.

We were commissioned to design, develop and produce three media campaigns that are anticipated to run over the next year and will incorporate press and on line advertising, outdoor, bus and local radio, plus a series of roadshows and high profile events. We built our campaign around the line 'I'm working towards'

This creative strapline is strong, aspirational and flexible enough to work across the many targetted groups and the supporting photographic imagery features local people in live case studies, making the overall effect believable and real. It's already working.

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Tue, 28 Apr 2009 00:00:00 +0100 GMT http://www.999design.com/work/Working+Towards...-97
In Turbulent Times... - Intellectual Asset Centre http://www.999design.com/work/In+Turbulent++Times...-108

Intellectual Asset Centre ( IAC ) is a Scottish government backed
advisory service, offering advice on the protection and development of
intellectual assets to the country's SME's. With over £8bn of untapped
intellectual assets within Scotland alone, IAC can assist in realising
potential, protecting and nurturing these assets and discovering their
hidden value to businesses and help them learn how to capitalise on
them.


Explaining intangibles like intellectual assets can be a difficult and
complex subject matter, so when we were asked to design a theme for
IAC's 3rd International Congress, targetting the business and academic
communities, our first thought was to create a message that immediately
raised awareness of what IAC had to offer in plain and simple business
language. The campaign evolved around the line 'in turbulent times,
safeguard your Intellectual Assets' and we developed a range of
business inspired graphics to help demonstrate the various aspects of
the programme. The campaign consisted of a bay stand, pop up stands,
programme, online ads, direct mail, merchandise and a powerpoint
presentation.

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Mon, 27 Apr 2009 00:00:00 +0100 GMT http://www.999design.com/work/In+Turbulent++Times...-108
Whyte and Mackay Gift Carton Design - Whyte & Mackay http://www.999design.com/work/Whyte+and+Mackay+Gift+Carton+Design-99

Whyte and Mackay is one of Scotland's most famous whisky brands. 'The Special' was its first blended whisky and now sells more than one million cases a year worldwide.

So when we were commissioned to redesign the cartons for a Whyte and Mackay range which included the Special, The Thirteen and The Old Luxury we raised our glasses.

The brief required that we modernise the overall look and feel of the cartons but retain the essence and integrity of the Whyte and Mackay brand.

The result was more an evolution of the previous packaging, retaining several of the classic Whyte and Mackay emblems but introducing them in a cleaner and more contemporary way.

The design has proved to be incredibly popular and was distributed on a huge scale for the Christmas market.

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Tue, 03 Mar 2009 00:00:00 +0000 GMT http://www.999design.com/work/Whyte+and+Mackay+Gift+Carton+Design-99
Darwin primary education and shared images - British Council http://www.999design.com/work/Darwin+primary+education+and+shared+images+-96

We were invited to pitch against several other agencies to create an image that celebrates the bicentenary of Darwin's birth and the 150th anniversary of the publication of his seminal work, 'On the Origin of Species'.

The British Council's science team will run a year long campaign around the theme of Darwin. Education UK required two new primary images; a student facing Education UK primary image and a shared identity image. Both were to have a distinctive, but complimentary design that could sit alongside the British Council's campaign.

The Primary image needed to encapsulate the ideal of Darwin's thinking and also incorporate the Education UK logo icon, an icon that had to have an 'air of impossibility' within the image - something that looked real but could never occur in the natural world.

We presented various designs with the butterfly going forward to the final stage. We then developed the same concept for the shared image, introducing the word "life" to the butterfly's wing again with the same 'air of impossibility'.

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Tue, 03 Mar 2009 00:00:00 +0000 GMT http://www.999design.com/work/Darwin+primary+education+and+shared+images+-96
Tula Brand Development - Tula http://www.999design.com/work/Tula+Brand+Development-92

We won the Tula handbag business in 2006. The brand products were high quality but the brand image was old, dowdy and middle market. So we set to work.

Each season we've developed the unique look of the brand, creating the Tula website, instore marketing and ad campaigns in major fashion magazines like Grazia, Instyle and Desire at Debenhams, helping the brand develop its appeal to a younger, more fashion conscious audience.

For the coming Spring / Summer '09 season we've managed to take the brand to another level. We produced a stunning fashion shoot, shot on location in Palma - yes, it's a tough life - to reflect Tula's most bold and bright collection to date. The photography brought to life the luxurious leathers, big bold linings, and extravagant finishings the product designers had worked so hard to develop. Spectacular backdrops; expensive models and fabulous styling created a bold, colourful and luxurious feel for the brand Look Book.

Have a look inside our other Tula projects. It's amazing what we keep there.

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Tue, 03 Mar 2009 00:00:00 +0000 GMT http://www.999design.com/work/Tula+Brand+Development-92
Look Book, Spring / Summer '09 - Onitsuka Tiger http://www.999design.com/work/Look+Book%2C+Spring+%5Bor%5D+Summer+%2709-100

This is the fourth consecutive season that we've been briefed by iconic Japanese footwear and apparel brand, Onitsuka Tiger to create its new Look Book. This time the challenge was an interesting one. The main Spring Summer '09 collection was being joined by the special edition Zodiac Collection. So, one Look Book, but with two separate, stand-alone collections.

Onitsuka's latest collection is bright, vivid and energetic. The colours are a feast for the eye and Japan itself provides a wealth of inspiration. Using origami paper patterns as our point of reference, we created a stylish kaleidoscope of imagery, prompted by the colours of this year's collection. Patterns were created using innovative photographic techniques and digital post-production, creating a theme that ran throughout the book.

One down, so what about the other?

This year, Onitsuka has its 60th anniversary. To celebrate, the brand has introduced the wonderful Zodiac Collection, featuring designs by celebrated Japanese illustrators and designers. The collection is inspired by the animals and creatures of the zodiac race. We decided to shoot the product in the wild and our models were shot against moody backdrops of forests and rivers, creating the perfect platform to present the collection.

Finally, we drew both collections together into a beautifully crafted, perfect bound edition

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Mon, 02 Mar 2009 00:00:00 +0000 GMT http://www.999design.com/work/Look+Book%2C+Spring+%5Bor%5D+Summer+%2709-100
999 to help Arts Council England raise awareness of 'free theatre' scheme http://www.999design.com/news/50

Arts Council England (ACE) has launched a scheme that will give away more than half a million free theatre tickets to young people over the next two years .

'A Night Less Ordinary' is Arts Council England's exciting new scheme aimed at encouraging greater interest in live theatre among young people in England aged 16-26.

It was launched at the Donmar Warehouse in Covent Garden by 'Spooks' star Rupert Penry-Jones and Sheridan Smith, of 'Two Pints of Lager' fame, alongside ACE chief executive Alan Davey.

999 was one of 11 UK consultancies appointed to Arts Council England's £1.5m design roster in January to work specifically on marketing communications projects over the next three years.

Over the coming weeks, 999 will be responsible for the implementation of a two-tier approach to the campaign, which will combine high-profile national advertising, in print and online, through media partner Metro with localised initiatives at some of the 200 arts venues across England taking part in the scheme. Raising awareness of the initiative and broadening the scope of Arts Council England's target audience.

In addition, a website, through which you can browse listings of participating theatres, and unearth the latest news and competitions, has been launched at www.anightlessordinary.org.uk.

To further drive young people to the website, the campaign will be advertised on Microsoft's popular real-time chat service MSN Messenger.

Elizabeth Vessey, national marketing officer for Arts Council England, said: 'This is the first time the Arts Council has worked with 999 and we originally selected them based on their integrated approach to the campaign and the strong visual identity concepts they presented.'

"The design work and marketing planning they have since produced has been of a really high standard and we are hugely excited to be launching A Night Less Ordinary with an identity that represents the brand strategy so well."

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Fri, 27 Feb 2009 00:00:00 +0000 GMT http://www.999design.com/news/50
Victoria Beckham website - 19 Entertainment http://www.999design.com/work/Victoria+Beckham+website-95

19 Entertainment, the worldwide entertainment company owned by American Idol creator Simon Fuller, commissioned us to create a new website to showcase and raise awareness of Victoria Beckham's new collection of 10 dresses.

Our task was to provide a simple, sophisticated platform to both showcase the collection as well as help cement Victoria's role as a serious fashion designer.

So what did we do? Our solution is a slick, highly polished flash based site, which takes the audience on a seamless journey though the collection with fluid transitions and intuitive navigation. We put the dresses at the heart of the site, drawing on numerical graphical imagery based on little black numbers to reflect the classic, sophisticated tailoring of the dresses themselves.




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Mon, 02 Feb 2009 00:00:00 +0000 GMT http://www.999design.com/work/Victoria+Beckham+website-95
Hat-trick of new business wins nets 999 more than £200,000 http://www.999design.com/news/49

999 has won new business that will net the company more than £200,000 over the next 12 months.

Headquartered in Glasgow with regional offices in London and Manchester, 999 has landed three prestigious contracts with Greater Manchester Police, luxury kitchen sinks and taps manufacturer Carron Phoenix and intellectual asset management company, IAC.

The work, which will be carried out by 999's offices in Salford and Glasgow, involves designing and developing a range of printed marketing collateral.

Initially, 999 will create Carron Phoenix's 2009 trade catalogue. The project involves overseeing the design and production of the 80-page catalogue, including commissioning photography and art direction, ahead of 50,000 copies being distributed throughout the industry from February.

In a separate move, 999 has won a four year contract with the Intellectual Assets Centre, which helps businesses get more from their in-house knowledge and exploit it for commercial advancement.

By developing the marketing material for the IAC's congress, 999 hopes to make its client more accessible to its customers while communicating the complexity of the subject matter.

Finally, 999 has won a 3-way pitch to design the 2008/9 training prospectus for Greater Manchester Police - the second largest police force in England after the London Met. The contract is the second piece of work that 999 has won from GMP this year.

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Tue, 09 Dec 2008 00:00:00 +0000 GMT http://www.999design.com/news/49
999 Design to launch new website for Channel 4's 'What About Me' TV series http://www.999design.com/news/47

19 Entertainment, the company owned by American Idol creator Simon Fuller, has commissioned 999 to produce a new website in support of 1 Giant Leap's latest TV show.

'What About Me?', which broadcasts on Channel 4 from Wednesday (November 5) and will air for seven weeks, is the brainchild of award-winning musicians and filmmakers Jamie Catto and Duncan Bridgeman of the globally-renowned band, 1 Giant Leap.

Jamie, who co-founded the successful British dance band Faithless in 1995, and Duncan have spent the past four years creating 'What About Me', which explores the universal complexities of human nature on a global scale through music and film.

The visionary multimedia project, which comprises a TV series, film, DVD and yet to be released album, took the pair to over 50 countries and aims to reveal how people, from all walks of life, are connected through their creativity and beliefs.

19 Entertainment appointed 999, following a three-way competitive pitch in August, to create an informative, interactive website which drives both awareness of and interest in the multi-media, and multi-cultural nature of What About Me.

A key aspect of the site - which launches on Monday (November 3) at www.whataboutme.tv - is its interactivity; allowing users to view trailers of the TV series, listen to tracks from the album and purchase the DVD, as well as feedback their thoughts and ideas, through forums, on the thought-provoking content.

Covering universal topics such as God, freedom, conflict, love, death and money, What About Me features an incredibly diverse collection of insightful conversations with some of the most influential people of our era, from American philosopher Noam Chomsky and Sir Bob Geldof to actor Tim Robbins and Billy Connolly.

Similarly, the musical content features everything from legends including REM's Michael Stipe, Alanis Morissette and Carlos Santana to African tribal musicians, Chinese rappers and Tuvan throat singers.

Charlotte Grice, What About Me project manager with 19 Entertainment, said: "I'm delighted with the site that 999 has created for What About Me. It is a complex project encompassing film, music and imagery with intricate messages to convey, but 999 understood and executed our brief brilliantly.

"We now have a stunning website that captures What About Me's multimedia nature and encourages users to interact with the visual and audio elements of the project as well as join in the intellectual debate.

"I am sure that the new website and forum will drive not only an increase in traffic to whataboutme.tv, but also increase awareness of the project as a whole."

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Mon, 01 Dec 2008 00:00:00 +0000 GMT http://www.999design.com/news/47
999 FOLLOWS IN BBC FOOTSTEPS http://www.999design.com/news/42

Salford's creative industries has been given a boost today as 999 Design echoes the BBC's planned move to the area.

999 Design aims to tap into the expected boom in Salfor's creative industries when over 2000 BBC staff move into a purpose-built communications centre within the MediaCityUK development at Salford Quays in 2011.

The North West office of 999 Design is moving into modern offices only a stone's throw from The Lowry Hotel, the MEN Arena, as well as motorway and rail hubs which connect the region to the rest of the UK.

As one of the UK's top 50 design agencies with an annual turnover of over £3.6 million, 999 has an impressive client base that includes BBC, Freeview, BT, Radley & Co, Warburtons, Highland Spring, Russell Europe, Digital UK and Onitsuka Tiger.

With three offices in the UK - London, Glasgow and now Salford - 999 is a major player in the UK design scene and the company has ambitious plans to grow its operation in Salford over the coming years.

Andy Helme, MD of 999 Design in Salford, said: "At 999 Design, our business model focuses on being ahead of the competition and this move to Salford is another example of how we are looking to the future.

"The BBC move to Salford is expected to be the catalyst for a growing creative industry in the area and we hope to capitalise on this from the beginning. With media, design, marketing and advertising companies moving into the area and creating high-value jobs, this can only be good news for local people."


Andy said: "A major regeneration programme will turn Salford into a thriving centre of business and leisure in the near future and at 999 Design we want to capitalise on these plans from the beginning.

"The fact we bought our new premises instead of renting demonstrates our commitment to a long term future in Salford and puts us in a good position to take advantage of the expected surge in investment in the area over the coming years."


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Tue, 04 Nov 2008 00:00:00 +0000 GMT http://www.999design.com/news/42
Launching the Global BT Network http://www.999design.com/news/38

999 is preparing to roll out the second phase of its global BT My Customer campaign. The campaign is centered around music (Desmond Dekker's hit 'You can get it if you really want it) with a festival feel including VIP badges, invites, competitions and study cards.

The agency's Glasgow office developed a YouTube-style film of BT staff and customers in a variety of locations. 999 also created a facility allowing BT employees to record and upload their own version of the song. Separate to the online activity, 999 has created a suite of printed road show materials.

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Thu, 02 Oct 2008 00:00:00 +0100 GMT http://www.999design.com/news/38
Catapulting BT message to 30,000 employees around the world http://www.999design.com/news/37

999 has developed the visual identity and communications material for the 'My Customer' campaign - an ongoing, pan-BT programme targeting all employees worldwide with a range of customer-focused initiatives including workshops, competitions and training courses.

Initially, 999 was appointed by the BT Global Services team in 2007 with the remit of developing the first phase of the campaign - a 22-strong programme of road shows held in 12 countries - across Europe, Asia and the USA - aimed at inspiring and motivating staff.

Following completion of the tour in May, BT has spent the past three months analysing its uptake and has recorded encouraging results. BT has announced a five percent increase, which reflects a greater sense of achievement, work satisfaction, motivation and development among staff globally who took part in My Customer activities.

In addition, BT has briefed 999 to develop a series of new My Customer activities for the remainder of this year and into 2009.

This will include creating a 'virtual roadshow' on BT's staff intranet, to replicate the live experience of the touring road shows, aimed at encouraging even more employees to sign up.

999 will further create sub-campaigns under the My Customer banner, most notably 'Connected' - a series of customer focused engagement and training modules - to be rolled out in October 2008 and 'Back to the Floor' - an initiative where senior BT managers will spend a day working alongside BT staff to experience front line challenges that can affect the customer experience - to be introduced in November 2008.

Tony Nelson, BT Global Services My Customer project manager, said: 'A key part of BT's success is the people we employ and therefore it is vital that we can communicate to our staff just how important they are - regardless of where they work and what they do.

"The work that 999 has done for BT My Customer to date has been hugely innovative and we are very pleased with the positive response the road shows generated. We�re now looking forward to working with them on new My Customer activities over the next 12 months."

Teaser emails were sent to thousands of BT employees encouraging them to log onto the My Customer intranet site where they can find information about the campaign and various interactive initiatives - all easily accessible by people in countries ranging from India and Singapore to Italy and the USA.

To drive the message home, 999 developed a YouTube-style film of BT staff and customers in a variety of locations and settings singing along to the famous songs used throughout the campaign. (NB can't include an external link to the video due to rights issues)

To bring the campaign to life even further, 999 created a facility allowing all BT employees to record and upload their own version of the song.

Separate to the online activity, 999 also created a suite of printed road show materials that included giveaways (t-shirts, notebooks and stickers), exhibition stands and case studies, which were in the style of VIP backstage passes.



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Mon, 15 Sep 2008 00:00:00 +0100 GMT http://www.999design.com/news/37
Top marks at the South Bank University http://www.999design.com/news/34 999 Design, has been appointed to develop London South Bank University's student marketing communications for 2008/09.

The new account win, which followed a four-way pitch, comes on the back of the agency's commission to produce its third annual report for Digital UK - the independent organisation tasked with communicating and implementing the switch to digital TV across the country.

999's London office will lead on both creative briefs and has already begun designing the university's 72-page student handbook, which will be published in June targeted at existing and prospective students.

Additional key projects will include the design of seasonal recruitment marketing material and associated leaflets, posters and merchandise.

As part of the design brief, 999 has been tasked with developing a cohesive 'family' of student marketing materials, which will serve to strengthen awareness of the university's brand identity, and ensure they stand out in the UK's highly competitive higher education market.

Student Marketing Officer at London South Bank University, Xanthe Lewendon, said: 'As one of London's largest universities, we are proud to be part of the city and of our diverse, multi-cultural population of more than 23,500 students.

'In appointing 999, we felt their creative approach best reflected those aspects of our personality and the university's core values as a whole. Their ideas are original, vibrant and will communicate information to potential and current students in a way that we hope will leave them with a favourable impression of studying at LSBU.'

In addition to working with the university, 999 London will continue to work with Digital UK on the publication of its latest annual report.

Switchover began last October in Whitehaven, Cumbria, and the coming months will be key to ensuring the good progress made in the early stages of the programme's rollout continues.

Managing director of 999 London, Aileen Geraghty, says her agency aims to build on the success of last year's report " which won a coveted print award at the McNaughton Review earlier this year " by creating an informative, eye-catching design, which again plays on the successful 'We Love TV' theme created by 999 for Digital UK.

Additionally, 999 will continue to be responsible for the design and production of general communication materials and retail point-of-sale across the UK.

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Thu, 17 Jul 2008 00:00:00 +0100 GMT http://www.999design.com/news/34
All you need is love... http://www.999design.com/news/29

Love Saves the Day, with a number of outlets across Manchester, has commissioned 999 Design to develop a series of eye-catching labels and packaging across its entire product range.

Established nearly 10 years ago, Love Saves the Day has become an integral part of Manchester�s cultural and social district providing the city's discerning food lovers with a unique venue in which to meet and eat.

Love Saves the Day commissioned 999 Design to develop a series of eye-catching labels and packaging across its entire product range.

999 were tasked with creating a visually-appealing identity to support the
launch of Love Saves the Day pickles range with a remit to stay away from stereotypical, supermarket-style food packaging.

Instead, 999 created distinctive and quirky illustrations of 1950's Americana women to be used on the packaging. 999 will now be tasked with developing packaging for a variety of products including, coffee, wine, champagne, pasta and olive oil.

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Wed, 16 Jul 2008 00:00:00 +0100 GMT http://www.999design.com/news/29