Autumn / Winter ‘09 Look Book

This is the fifth consecutive season, we have been privileged to produce a Look Book for the iconic Japanese footwear and apparel brand Onitsuka Tiger.

Onitsuka Tiger’s products are bright, vivid and energetic. Their rich colours are a feast for the eye and Japan culture itself provides a wealth of inspiration. Using origami paper patterns as our point of reference, we created a stylish kaleidoscope of imagery, prompted by the colours of this year’s collection.

The Autumn/Winter collection again features the wonderful Zodiac Collection with creations by celebrated Japanese illustrators and designers. The collection is inspired by the animals and creatures of the legend of the Zodiac Race. We decided to shoot the products in the wild and our models were shot against moody backdrops of forests and rivers, creating the perfect platform to present the collection.

The Look Book neatly pulling the two collections together into a delightfully produced little pocket sized publication is accompanied by a beautiful poster.