Brand Development and Retail Catalogue

Carron Phoenix is probably best known these days as a sink manufacturer but it can trace its roots back to 1759 when The Carron Company was established as an iron foundry in Falkirk. Back then, Carron was a manufacturing power-house driving the industrial revolution in Scotland to a point where it employed 5000 people, operated it's own fleet of steam ships and famously made the Carronade cannons used by Wellington at Waterloo. The company even issued its own currency to enable global trading!

So it was indeed an honour when we were asked to undertake a brand evolution programme for this famous brand. This programme included reviewing existing guidelines, creating a refreshed and expanded colour palette and introducing new typography and grid layouts.

We were also asked to design and produce the Carron Phoenix 2009 Retail and Developer Catalogues to demonstrate our ideas in action. As part of the project we commissioned and art directed a new suite of brand lifestyle photography to enhance the more sterile product photography. The resulting publications were clean, bright, easily navigated and universally well received.