Student Marketing Campaign

The LSBU strives to deliver education that is in tune with the needs of business and society. The university prides itself on realising the aims of its students, substantiated by its ranking in the Top 10 for graduate starting salaries. (Sunday Times University Guide 2007) So we were delighted to earn the task of creating a fresh and inspirational design theme that would span its entire suite of student marketing materials. Our first task was to re-design the Student Handbook, which contains the essential information every student requires. Previously this book had suffered from information overload but we totally rationalised the content, dividing it into two easily portable volumes. Navigating the information was also made easier through a simple way-finding system of colours and icons. Our grades were good and we followed this success by refreshing the Faculty Brochures and creating a template system for the individual course leaflets and exterior signage.