Tula Website Re-Development

www.tula.co.uk

For 30 years, Tula has stayed true to its philosophy of great design, beautiful leathers and great prices. Handbags made in heaven. This approach has made them a genuine brand leader in the handbag and accessories market. In June 08 we were asked to redevelop the Tula brand website. The aim was to showcase the brand's autumn collection but we had also to develop the Tula brand to suit a target audience of 25-44 fashionistas. And it had to reflect the brand's cool offline campaign. A big challenge, and we had a month to crack it. So, women and handbags. Don't get in their way! Our solution was, keep it clean and simple. Let's help our user easily navigate through the collections, browse product and colours and then point them to the nearest stockist. They want to buy. Tula wants to sell. The site launched on time, early July 08. The result? Happy browsers and a satisfied client.