Darwin primary education and shared images

We were invited to pitch against several other agencies to create an image that celebrates the bicentenary of Darwin's birth and the 150th anniversary of the publication of his seminal work, 'On the Origin of Species'. The British Council's science team will run a year long campaign around the theme of Darwin. Education UK required two new primary images; a student facing Education UK primary image and a shared identity image. Both were to have a distinctive, but complimentary design that could sit alongside the British Council’s campaign. The Primary image needed to encapsulate the ideal of Darwin’s thinking and also incorporate the Education UK logo icon, an icon that had to have an 'air of impossibility' within the image – something that looked real but could never occur in the natural world. We presented various designs with the butterfly going forward to the final stage. We then developed the same concept for the shared image, introducing the word 'life' to the butterfly's wing again with the same 'air of impossibility'.