Point of Sale Campaign Materials

Black Horse Finance Centres play an important part in encouraging consumer interest in sector-specific loans and developing a positive atmosphere conducive to sales and CRM. With over 50 years experience, the Personal Finance division specialises in offering two core products; secured loans and unsecured loans.

We were briefed to produce a campaign encouraging the customer to find out more about the products on offer. As the BHFC customer profile is extremely broad the solution was required to appeal to a wide and diverse audience.

In response we produced a POS suite - from posters and hanging panels to literature - that helped promote the client's various products with bright, colourful imagery and quirky but neatly targeted messaging.