Even more Free TV with Freeview+. Our latest brief from Freeview was to help them launch their new Freeview+ service. This campaign demanded clear, in your face, bold messaging while retaining the brand's essence and tone of voice. So good old Freeview values but with a little bit more. The new Freeview+ service allows customers to enjoy the benefits of tape-free digital recording. Now in more homes than any other digital TV supplier, Freeview's aim was to cement their position as the market leader with the introduction of this fantastic new free digital TV service. The campaign message of Pause, Record and Rewind for Free, was rolled out across point of sale, packaging and their first-ever national TV campaign. Freeview+ 999 hit the mark again.
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