In Turbulent Times...

Intellectual Assets Centre (IAC) is a Scottish government backed advisory service, offering advice on the protection and development of intellectual assets to the country's SME's. With over £8bn of untapped intellectual assets within Scotland alone, IAC can assist in realising potential, protecting and nurturing these assets and discovering their hidden value to businesses and help them learn how to capitalise on them.

Explaining intangibles like intellectual assets can be a difficult and complex subject matter, so when we were asked to design a theme for IAC's 3rd International Congress, targetting the business and academic communities, our first thought was to create a message that immediately raised awareness of what IAC had to offer in plain and simple business language. The campaign evolved around the line 'in turbulent times, safeguard your Intellectual Assets' and we developed a range of business inspired graphics to help demonstrate the various aspects of the programme. The campaign consisted of a bay stand, pop up stands, programme, online ads, direct mail, merchandise and a powerpoint presentation.