Look Book, Spring / Summer '09

This is the fourth consecutive season that we've been briefed by iconic Japanese footwear and apparel brand, Onitsuka Tiger to create its new Look Book. This time the challenge was an interesting one. The main Spring Summer '09 collection was being joined by the special edition Zodiac Collection. So, one Look Book, but with two separate, stand-alone collections. Onitsuka's latest collection is bright, vivid and energetic. The colours are a feast for the eye and Japan itself provides a wealth of inspiration. Using origami paper patterns as our point of reference, we created a stylish kaleidoscope of imagery, prompted by the colours of this year’s collection. Patterns were created using innovative photographic techniques and digital post-production, creating a theme that ran throughout the book. One down, so what about the other? This year, Onitsuka has its 60th anniversary. To celebrate, the brand has introduced the wonderful Zodiac Collection, featuring designs by celebrated Japanese illustrators and designers. The collection is inspired by the animals and creatures of the zodiac race. We decided to shoot the product in the wild and our models were shot against moody backdrops of forests and rivers, creating the perfect platform to present the collection. Finally, we drew both collections together into a beautifully crafted, perfect bound edition