Rum & Bitters European Launch

You will probably know of Angostura and its famous aromatic bitters. They can be found in any bar worldwide and are at the heart of the best cocktails. What you won't know is that Angostura will introduce three new rums into the European market in the coming months. These unique rums, blended in Trinidad and Tobago, are known as the 'Butterfly' range. Our spirits were lifted when we were given the job of creating a trade education programme to help promote this new rum range and to reinvigorate sales of both the original and the new orange bitters to cocktail bartenders and mixologists. Trinidad and Tobago, the home of carnival, steel pan drums and of course Angostura, is a real cultural melting pot. To encapsulate the myths, merrymaking, contrasts and contradictions surrounding Angostura and the making of their fantastic rums and bitters we introduced our 'Welcome to the World of Angostura' campaign. We shot a 7 minute film in Trinidad and Tobago (despite a total lack of the eponymous butterflies on the days we were shooting) and we inserted the finished DVD inside a 28 page gatefold brochure. We then added back bar tasting notes, a bespoke sensory kit and a programme completion certificate. Doux doux! As they say in the Trini patois. ' ..999 exceeded our expectations on every level and delivered a really creative solution to our brief. The design is engaging and true to the brand. It will be indispensable in our trade education and sales drive moving forward.' Alison Getty, International Brand Manager - Angostura