We can. Can you?

The largest domestic recycling campaign ever created by Tower Hamlets Council launched across the East London borough, with a visual identity and comms materials produced by us here at 999.

Rubbish you might say, but the ‘We Can Recycle More’ campaign, aims to achieve one of the greatest increases in recycling volume over a one year period of any UK local authority. It’s all about raising awareness and educating the local community on how to use the borough’s recycling services. Local wag, Mrs Simmons, was so impressed she starred in our campaign

Tower Hamlets Council insisted the idea must be flexible enough to work across multiple initiatives, so we came up with the core ‘We Can’ message, which can be adapted to embrace related issues, such as keeping healthy, keeping safe and keeping the environment clean.

We visited local community projects to identify real life recycling champions whose faces now appear on hundreds of billboards and buses throughout the borough proudly stating ‘If we can recycle more, so can you’

We’ve also developed a through-the-line media programme which features banners for schools and parks, advertising on both council vehicles and in the press, direct mail and various promotional material.

We don’t mind getting our hands dirty.

This effective campaign to increase recycling in the local community has recently won a 2009 DBA Effectiveness award.