Russell Collection Tencel Sales USB

Having just asked us to promote the new Russell Collection for 2008, the good people at Russell, also asked, can we have a touch more? The brief? Produce a unique USB sales tool for the new Tencel range of shirts that would really sell the new product range.

We felt the best way to get over the unique properties of this miracle fibre was to tell its story; in order to do this we commissioned an epic soundtrack and used slick motion graphics to bring the fibre to life. Following on, a fully interactive showcase promoting 8 new garments across 6 languages! which left us with one happy client and an extremely happy sales team.