Every self-respecting music festival needs great merch which is why we were very excited when our t-shirts and tote bags for Rockaway Beach arrived in the studio this week. Anxious to look even cooler than they usually do, Mark, Catherine and Jude immediately volunteered to model for Lewis's shoot to show off the brand new music festival's wares.
Unfortunately, they forgot that a typical Lewis shoot involves standing in the cold in a highly public place for the amusement of all passers-by. The bin-men of Glasgow being particularly interested to get a closer look and offer their tips on shoot direction and modelling.
Anyway, despite the cold (thank god for colour filters) and a few sizing issues (crocodile clips were necessary), we think you'll agree, this merch rocks - even if we do say so ourselves.
Would you like to talk to us about brand messaging? Why not get in contact with our team today?