Our advertising creative for the Rainforest Foundation UK (RFUK) launched on London's Overground network last month to raise awareness of the charity's latest anti-palm oil SMS campaign.
The use of wordplay in the main 'Hold On' message targets commuters seeking a distraction from their journey to work. All ads are in prime locations, allowing passengers to take onboard the RFUK’s warning about the devastating effects of palm oil, the rainforest’s 'hidden destroyer', found in over 50% of our everyday toiletries and food products.
By simply texting ‘CHOCO’ to 70300, consumers receive a free RFUK guide compiled with Ethical Consumer magazine, to help people make more sustainable choices and do their bit to protect the rainforests.
Rachel Agnew, Head of Media and Communications for Rainforest Foundation UK said: 'Simply brilliant! Once again, 999 has created a succinct campaign with ‘Hold on’ which raises awareness of the issue of palm oil existing in everyday goods.'
A long-standing client of 999, RFUK work tirelessly to help indigenous people protect their land through their work in the field and public awareness campaigns in the UK.