After four years and three successful award events, AXA PPP Healthcare wanted to capitalise on the great reputation that Health Tech & You (HT&Y) had earned. Calling on 999’s branding expertise, AXA’s brief was to bring the HT&Y brand in line with the AXA master brand, strengthening their ownership of the programme and cementing their position as an enabler and incubator of customer focused healthcare innovation.
The new visual identity needed to work alongside the AXA brand without losing sight of HT&Y’s mission – to inspire the next generation of innovators.
With that ambition in mind, we put the spotlight on the innovators themselves using imagery that captured the personalities behind the health technology in moments of creativity and progress, allowed for a unique view of the innovation process.
Ahead of the 2018 awards ceremony, we were lucky enough to be invited along to the media preview to meet the finalists and see some of the innovations first-hand. Spending time discussing the projects with their creators, we got an overwhelming sense of their commitment to solving real life problems through innovation. The platform AXA provides through HT&Y enables their ideas to become a reality.
From wearable technology and sensory reality to smart apps and artificial intelligence, a vast array of products to support mental and physical health across all stages of life were unveiled on the night – which could go on to make a real positive impact on people’s lives.
The incredible work addressing such important and sometimes overlooked health issues such as dementia and menopause led to AXA naming the finalists ‘Heroes of Health Tech’, with their work featuring in a series of Guardian articles highlighting the innovations and their potential impact.
You can find out about the finalists amazing stories here