Project Client: The Royal Society for the Protection of Birds
For many years, the RSPB has been carrying out science based conservation. Their scientific programme is an enormously valuable asset yet is relatively poorly known. We were commissioned to help them launch the RSPB Centre for Conservation Science which would ultimately become the vehicle used to promote and share their scientific work to the outside world.
The RSPB had a great story to tell. Using this content, we put together a simple strategy, covering social media and emailers, that would enable them to keep their audience engaged over a longer period of time and help to widen the awareness and start to build conversations.
The printed report
The launch of the Centre would fulfil many objectives but importantly, in the long term, it would increase support and funding so it was vital that the full magnitude of the science 'story' was very clear. We produced a report that highlighted the work that the Centre carries out. With uncluttered layouts and closely focused imagery used throughout, we created clarity of content and clearly highlighted the important work being carried out.
The Centre launched at a prestigious, inaugural awards event for excellence in conservation science at the Royal Society in London. A copy of the report was given to all delegates and the branding was carried across all event materials including video trailers. The awards will now be an annual event in the conservation calendar.
Aileen Geraghty, Managing Director in London said:
RSPB have a long standing history of sound science but this new focus and strategy will form the future of the organisations scientific direction. 999 are extremely proud to be involved in the ambitious future direction with the launch of the Centre for Conservation Science.
Watch the story...