Our art director, Paul spent a couple of days with 2nd year HND Art and Animation students from City of Glasgow College to set them a brief and give them a taste of agency life. While the budding artists were keen to take advantage of some 'real world' industry expertise, the project also formed part of their curriculum and counted towards their final results.
At the initial briefing session in our studio, Paul set the students a 999-themed animation challenge. The brief was simple: create a compelling 10-15 second animation that conveys our brand ethos – ‘Creating Extraordinary Experiences’ and resolves to our 'three nines' logo.
Back at college, their tutor, John Graham, mentored and guided the creative process while the students were given a free rein to come up with their own ideas and approaches. The only design restrictions were that it should incorporate the 999 brand guidelines and logo.
After a few weeks, Paul and account director, Stewart met up with the students to review progress at the new City of Glasgow College campus. During the classroom session, the students shared initial thoughts from their sketchbooks. Some presented storyboards and animatics while others showed work-in-progress animations. Paul and Stewart spent time with each of them giving feedback and art direction. The students then refined and submitted their final pieces of work to be marked by their tutor.
999 logo stings - the final three
Download Nathan's storyboard
'This project enabled me to develop, explore and most of all challenge my abilities as both an artist and designer. Not only did I learn new techniques and skills, I also had a great time doing it. I feel that a healthy balance of both these qualities is crucial for success.'
Download Ivona's storyboard
'My inspiration for this project was organic shapes and plants. I used natural, flowing shapes and a soundtrack to resemble a growing and developing company.'
Download Robyn's storyboard
'I thoroughly enjoyed working with 999 Design and I am grateful for the opportunity to be featured on their website'
We'd like to thank all participating City of Glasgow College art students for their hard work on this project:
Sean Alexander McConnnell
Neal McArthur Robertson