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Helping design education flourish with City of Glasgow College art students

7 Feb 2017

2 min read

Our art director, Paul spent a couple of days with 2nd year HND Art and Animation students from City of Glasgow College to set them a brief and give them a taste of agency life. While the budding artists were keen to take advantage of some 'real world' industry expertise, the project also formed part of their curriculum and counted towards their final results.

At the initial briefing session in our studio, Paul set the students a 999-themed animation challenge. The brief was simple: create a compelling 10-15 second animation that conveys our brand ethos – ‘Creating Extraordinary Experiences’ and resolves to our 'three nines' logo.

Back at college, their tutor, John Graham, mentored and guided the creative process while the students were given a free rein to come up with their own ideas and approaches. The only design restrictions were that it should incorporate the 999 brand guidelines and logo.

After a few weeks, Paul and account director, Stewart met up with the students to review progress at the new City of Glasgow College campus. During the classroom session, the students shared initial thoughts from their sketchbooks. Some presented storyboards and animatics while others showed work-in-progress animations. Paul and Stewart spent time with each of them giving feedback and art direction. The students then refined and submitted their final pieces of work to be marked by their tutor.

999 logo stings - the final three

Nathan Sheridan

​Download Nathan's storyboard
'This project enabled me to develop, explore and most of all challenge my abilities as both an artist and designer. Not only did I learn new techniques and skills, I also had a great time doing it. I feel that a healthy balance of both these qualities is crucial for success.'

Ivona Narkevic

Download Ivona's storyboard
'My inspiration for this project was organic shapes and plants. I used natural, flowing shapes and a soundtrack to resemble a growing and developing company.'

Robyn McQuade

Download Robyn's storyboard
'I thoroughly enjoyed working with 999 Design and I am grateful for the opportunity to be featured on their website'

We'd like to thank all participating City of Glasgow College art students for their hard work on this project:

James Bertie

Robyn Connelly

Amy Denton

Kathryn Gillies

David Kenny

Kayleigh Kimm

Sean Alexander McConnnell

Conor McEwan

James Robertson

Neal McArthur Robertson

Holly Tait

#animation #design #glasgow #visualcommunications

Written by

Catherine Watson, Digital Marketer at 999 Design

Catherine Watson

Digital Marketer