Kew Gardens commissioned 999 Design after a five-way pitch, to design and develop a campaign to launch their 2014 summer festival. The theme of the festival explored how plants positively affect our health and wellbeing through both botanical exhibitions and sensory experiences.
Under the name 'Plantasia', we developed a concept that created the impression of a 'fantastical-world' full of fun with a slightly quirky offer to appeal to visitors of all ages. Kew Gardens is a British Institution, but people often don’t realise how much it has to offer in terms of a great day out. We needed to challenge perceptions of Kew and expose the unexpected nature of the event.
Working with illustrator Andrew Lyons we brought to life the key aspects of the event, framed within a flower device. Andrew's sophisticated but earthy style helped to uphold the values of Kew and appeal to their target audiences whilst helping attract new audiences - an important aspect to the campaign.
The launch is supported by an extensive digital, outdoor and press campaign across London.