Project Clients: Game Pro Quo
Game Pro Quo is an exciting online trading service that offers a revolutionary new way for gamers to trade with each other and avoid the costly high street.
Prior to launch, we worked with the tech start-up to develop the branding and visual identity to appeal the hard-to-reach gaming market while coming across as credible and trustworthy. The logo draws inspiration from the arrows on a games console D-pad and reflects the two-way process of trade.
To launch the service on Kickstarter and social media, we created two promotional animations to succinctly convey the benefits of signing up in under 2 minutes. We devised the punchy characters and the storyboard which includes a subtle nod to classic 8-bit video gaming. We also sourced the ultimate 'cool and edgy', 'warm and engaging' voice artist, Stevie Cripps, voice of BBC Radio 1 and many a TV advert.
We're really looking forward to watching Game Pro Quo's success snowball over the coming months. We think this exciting Scottish start-up could really be a game-changer.
- Bill Gaughan, Director
- Paul Humphreys, Senior Designer