Project Clients: University of Aberdeen Graduate Business School
999 Design has enjoyed a long working relationship with the University of Aberdeen, bringing their offering to life through distinct visuals and brand messaging across digital and printed collateral for both student recruitment and fundraising initiatives. 2014 has seen 999 work directly with individual schools and focus their creative on postgraduate and continuing professional development (CPD) activities.
The launch of a new, exciting suite of Graduate Business School Masters programmes demanded a fresh approach to target UK professionals interested in CPD opportunities and overseas students looking to expand their career opportunities. 999 worked with the team to develop a suite of adverts, course leaflets and a postgraduate prospectus that captured the School’s enhanced offering. To reflect the value these new programmes add to the student experience – more choice, greater insight, professional input, career fast-tracking and more opportunities - we developed the bold, typographic tagline: ’WE DO BUSINESS BETTER’. The look and feel uses vibrant gold with monochrome colours to deliver bright and energetic communications that demand attention and provide real stand out amongst other sector communications.
Andrea Ward, Marketing Officer, said:
“I am thrilled with the results our new Graduate Business School brochure! You have been the best of partners, with your strong interpretative skills and unstinting support and I sincerely appreciate the process of our creative collaboration - thoroughly professional and value-adding throughout.”