Our mission was to create a UX-led website that would help Austin Lafferty stand out online and make it easier for clients to find legal services relevant to them.
Established legal firm, Austin Lafferty, wanted to stand out from the ‘sea of blue’ legal websites and take the opportunity to do things differently from both a visual and a content perspective.
We encouraged the client to embrace an entirely new, typographical approach and applied a light brand refresh to their visual identity through an updated colour palette and refined logo as well as a new suite of iconography and brand photography.
Austin Lafferty’s customer-centric platform will keep the respected law firm ahead of the pack and ensure they’re ready to embrace their clients’ online service needs in future.
The project is a fantastic example of what can be achieved when you encourage a client to do things differently and embrace a whole new visual approach.